WestJet Cargo
Campus’ Air product launch
Wanted
To promote a new service aimed at students and university staff in Canada offering affordable and efficient transportation for their belongings before the start of their courses.
Idea of the project
To launch the service with a strong communication strategy and develop supporting materials such as a logo stamp, flyer, advertising campaign, social media posts and press release.
To do this, we set up
- Advertising, Branding, Press Relations, Strategy, Visual Identity
The stamp and visual element as well as the tagline were crafted to reflect our client’s creative and playful visual identity tailored specifically to appeal to a young B2C audience.
