Global GSA Group
To highlight the company’s specificities and values
Idea of the project
Advertising campaign based on a play of shadow : There’s more to us than meets the eye
To do this, we set up
The main idea was to highlight Global GSA Group’s underlying values behind their services. Three advertising visuals were developped with this concept of playing with shadows, to show what can’t be seen at first glance. Flexibility works with unbreakable spirit, agility works with leadership in one’s field and human interactions with digital skills.