Global GSA Group

Advertising campaign

Wanted

To highlight the company’s specificities and values

Idea of the project

Advertising campaign based on a play of shadow : There’s more to us than meets the eye

To do this, we set up

Advertising

The main idea was to highlight Global GSA Group’s underlying values behind their services. Three advertising visuals were developped with this concept of playing with shadows, to show what can’t be seen at first glance. Flexibility works with unbreakable spirit, agility works with leadership in one’s field and human interactions with digital skills.