Agency

Global GSA Group

Logo reveal film

Wanted

To unveil its new logo during its 30th anniversary event in Amsterdam and mark the beginning of a new chapter.

Idea of the project

We created a short, impactful film designed to build anticipation and give meaning to the new identity, aligning visual storytelling with the Group’s evolution and ambition.

To do this, we set up

The video revealed the new logo through a dynamic, carefully paced narrative, highlighting the interconnected three-G symbol and its representation of human expertise, digital intelligence, and strong partnerships. Shown at the anniversary event, the film provided a clear and memorable introduction to the refreshed brand.

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