Air Cargo Week
New visual identity online
Wanted
To refresh its visual identity online to increase readership and engagement.
Idea of the project
To create a revamped visual identity that remains consistent across all platforms: website, newsletter and social media posts.
To do this, we set up
- Branding, Visual Identity
As one of the leading journals in the industry for over 25 years, the challenge of this rebranding project was to preserve the journal’s DNA while ensuring continuity with the new visual identity. To achieve this, we retained key elements while adding modern touches: the original logo was maintained, the traditional newspaper style was preserved, and the iconic red color was kept.
