Global GSA Group
Logo reveal film
Wanted
To unveil its new logo during its 30th anniversary event in Amsterdam and mark the beginning of a new chapter.
Idea of the project
We created a short, impactful film designed to build anticipation and give meaning to the new identity, aligning visual storytelling with the Group’s evolution and ambition.
To do this, we set up
- Films & Videos, Visual Identity
The video revealed the new logo through a dynamic, carefully paced narrative, highlighting the interconnected three-G symbol and its representation of human expertise, digital intelligence, and strong partnerships. Shown at the anniversary event, the film provided a clear and memorable introduction to the refreshed brand.