Global GSA Group
New Logo
Wanted
To mark its 30th anniversary and signal the opening of a new chapter through a refreshed logo reflecting the Group’s evolution and ambition.
Idea of the project
We rethought the brand identity to move beyond a traditional GSA image, translating Global GSA Group’s transformation into a modern, distinctive visual symbol.
To do this, we set up
- Branding, Visual Identity
The new logo is built around an interconnected three-G symbol, expressing the convergence of human expertise, digital intelligence, and strong partnerships. Designed as a clear, contemporary mark, it embodies the Group’s “GSA+” positioning and its focus on specialized, high-value cargo solutions.
