Swissport
Activation campaign
Wanted
To announce its new partnership with Korean Air at JFK International Airport
Idea of the project
We implemented an integrated plan covering Strategy, Digital, Press Relations, and Advertising, ensuring consistent messaging across all touchpoints.
To do this, we set up
- Advertising, Digital, Press Relations, Strategy
Our goal was to maximize the visibility of the announcement through a multi-channel content strategy. Within the first six weeks of collaboration, this approach generated and a total media reach of 5.9 million unique visitors. On social media, the campaign delivered 204,831 impressions and 16.5k engagements. Executive thought leadership content and operational storytelling proved particularly effective, reinforcing Swissport’s positioning while driving strong organic visibility across press and digital channels
