WestJet Cargo
Advertising campaign: Start Your Collection
Wanted
To launch a bold, memorable campaign that highlights WestJet Cargo’s growing global network and shipping capabilities from key destinations including Johannesburg.
Idea of the project
To develop a visually striking concept that captures the imagination of freight forwarders and shippers, encouraging them to “start their collection” through WestJet’s expanding routes and reliable cargo services.
To do this, we set up
- Visual Identity
WestJet Cargo’s “Start Your Collection” campaign, designed by Lemon Queen, transforms the concept of cargo into collectible treasures—capturing attention with playful visuals and elegant symbolism. The campaign positions WestJet as a creative and capable logistics partner, offering global reach from Johannesburg and beyond, while strengthening its brand identity in a competitive cargo market.
