WestJet Cargo
Priority product Launch
Wanted
To promote the launch of their new product for time-sensitive cargo.
Idea of the project
To create a powerful, targeted communication strategy that highlights WestJet Cargo’s Priority service while maintaining WestJet Cargo’s distinctive visual identity.
To do this, we set up
- Advertising, Branding, Press Relations, Strategy, Visual Identity
Our creative team designed the Priority stamp, visuals, and tagline to reflect WestJet Cargo’s fun, playful, and youthful identity across various communication channels.
