WestJet Cargo

Priority product Launch

Wanted

To promote the launch of their new product for time-sensitive cargo.

Idea of the project

To create a powerful, targeted communication strategy that highlights WestJet Cargo’s Priority service while maintaining WestJet Cargo’s distinctive visual identity.

To do this, we set up

Advertising, Branding, Press Relations, Strategy, Visual Identity

Our creative team designed the Priority stamp, visuals, and tagline to reflect WestJet Cargo’s fun, playful, and youthful identity across various communication channels.