AERION
Advertising Campaign
Wanted
Aerion wanted to introduce its new identity through a bold advertising campaign that would unite the strengths of ECS Group, CargoTech, GGG and TCE under one powerful and memorable message.
Idea of the project
We developed a campaign based on four defining qualities: strength, intelligence, courage and boldness. Each quality was linked to a different entity before coming together in one final statement, presenting Aerion as the revolution created by their combined expertise.
To do this, we set up
- Advertising, Strategy
Lemon Queen created a striking visual system using oversized typography, a dark background and vivid red-orange accents. The campaign moves from individual strengths to one unifying conclusion, giving Aerion a confident, disruptive and instantly recognizable voice.
