Charterdesk
Launch, press & social media
Wanted
CharterDesk needed to introduce its new brand and service offering to the global aviation market, establishing a clear position as an agile, transparent and dependable partner for charter and leasing solutions.
Idea of the project
We built the launch around CharterDesk’s official presentation at Air Cargo China, supported by a press announcement and a structured social media campaign. The content introduced the company’s expertise, global operator network and hands-on approach, while addressing the industry’s growing need for faster, more accountable charter sourcing.
To do this, we set up
- Digital, Press Relations, Strategy
Lemon Queen developed a clear launch narrative centered on one promise: the right aircraft, managed by one accountable expert, from first enquiry to wheels-down. The campaign gave CharterDesk a confident and credible voice while positioning the company as a modern, customer-focused alternative in the charter market.
