WestJet Cargo

“Skills know no gender” social media campaign


To address its audience for International Women’s Day on social media.

Idea of the project

To create a video campaign on LinkedIn to show that the cargo industry is not gender-specific but skills-specific.

To do this, we set up

We shot very short interviews with various members of staff (men and women) asking them the question: Which skills are needed to work at WestJet Cargo? And published the posts on a weekly basis throughout the month on WestJet Cargo’s Linkedin account.

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