WestJet Cargo
Safe’Air
Wanted
To launch and promote a brand-new service dedicated to the transportation of valuable cargo.
Idea of the project
To create a comprehensive brand identity for this new product from naming to logo design in coherence with WestJet Cargo’s existing visual guidelines.
To do this, we set up
- Advertising, Branding, Press Relations
The Safe’Air name and logo were applied across all of WestJet Cargo’s communication materials including flyers, email banners, advertisements, and social media campaigns.
