WestJet Cargo



To launch and promote a brand-new service dedicated to the transportation of valuable cargo.

Idea of the project

To create a comprehensive brand identity for this new product from naming to logo design in coherence with WestJet Cargo’s existing visual guidelines.

To do this, we set up

The Safe’Air name and logo were applied across all of WestJet Cargo’s communication materials including flyers, email banners, advertisements, and social media campaigns.

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